Your logo will likely be used in a variety of media and sizes. To get the best reproduction quality, follow the guidelines below to help ensure your logo file can be used for just about any need and any size.
Always send a vector file when sending files to a designer.
- Vector files can be scaled up or down.
- Vectors include file formats such as .ai (the preferred format).
- Vectors can also be .eps or .pdf but use with caution, see *NOTE below.
- Resolution does not apply to vector files, so they can be used large or small. That’s why they are great!
- Have a dedicated vector file
Ask your logo designer or digital asset department to provide you with a vector logo file with “vector” in the name. For example, “mylogo_vector.ai”. This would help ensure that you are releasing a vector file to us or any other vendor that requests a vector format.
- Outline fonts
Don’t send vector files with embedded fonts. If we don’t have your font, the text will not render properly and could yield unpleasant results. Make sure to turn fonts into outlines before saving your logo as a vector file.
- Vertical vs Horizontal logos
Many companies and organizations will have a vertical and/or horizontal logo. Unless you have a preference, send both. That way, we can use whichever one fits best into the space provided in the publication or layout. This will give your brand the best exposure.
- I don’t have a vector version
Follow the guideline in Submitting Images. Or we can create one for you!
- Don’t embed logos in Word
Embedding logos in Word makes them hard to extract and can result in poor quality. Simply attach to an email or share with a tool like Dropbox.
*NOTE: To make things more complicated, EPS and PDF files can also be raster files, if they were created/opened/saved in a program like Adobe Photoshop. Ask your logo designer to give you an .ai vector file (see Tip #1). You might not be able to open it on your PC if you don’t have Adobe Illustrator, but having an .ai version will ensure you are sending a vector file to your vendor and not a raster file.